In the business of real estate, your network decides your net worth. And the best tool that helps agents to build their connection with clients and scale their business to the next level is social media. Real Estate Social Network refers to the network built in the real estate field by using social media. It is also called Real estate Marketing.
Table of Contents
What Is Real Estate Social Network:
A real estate social network is a method to find new real estate clients, share thoughts, and make healthy relationships with other marketers by using social media. Primarily, these social platforms consist of various social media platforms like Facebook, Instagram,
Twitter or LinkedIn. It is an effective way to build a list of followers that ultimately turn into leads by showing real estate projects such as homes, commercial projects, etc. You can create your profiles and pages to showcase your projects.
Importance Of Real Estate Social Network For Real Estate Marketing
The National Association of Realtors recently analyzed that its members use social media to build their real estate social networks, drive more sales, and close deals. Also, the research found that:
- 99% of youngsters search the internet for homes before visiting physical listings.
- 77% of property agents utilize social media for marketing and professional purposes.
- 47% of real estate tycoons accept that sales from social media are of higher quality than sales from physical listings.
Social Media for real estate is essential now, as everything is digitalized. There are so many social media platforms that deciding which social media should be used to build a real estate social network for marketing is challenging. Let’s explore the best social media platforms for real estate marketing.
Best Social Media For Real Estate Marketing
In this digital era, there are a lot of social media channels, and more are coming with the passing of days. But the question is, what is the best social media platform for real estate business? It is not a very difficult question.
The best method to get a short and to-the-point answer is to look at what your competitors are using. According to the National Association of Realtors research:
- 97% of real estate developers utilizing Facebook for Real estate Social Networks
- 59% of real estate developers use LinkedIn for Real estate Social Networks
- 39% of real estate developers use Instagram for Real estate channels
Moreover, social media platforms like Twitter, Pinterest, and TikTok must also be addressed for real estate marketing. Mainly, we will discuss the following social media platforms for real estate marketing.
Facebook is one of the oldest and most prominent social media platforms and has Billions of users. Even if you live in a backward area or the cities, you should be aware of Facebook. To develop a real estate agent social network on Facebook, you can create a Facebook profile.
Page and publish posts and create different events. You can also engage with people through Facebook groups by posting there and helping out people with their queries in their post’s comment sections and inboxes.
You can also create Real Estate Facebook ads and run campaigns where you can target specific areas, genders, age groups, and other people with similar interests. Here are a few tips to help you build a healthy property channel:
- You can run leads-generating ads for capturing the contact details of a client.
- Facebook events can be used to invite your followers to open-house community gatherings.
- You can use the Facebook messenger app to connect with clients and convince them through messages if they are hesitating about a phone call.
Note that From January 2023, Facebook does not allow business pages to post property listings on Facebook Marketplace. But you can do it by your Facebook user profile.
LinkedIn is a social media platform that mainly focuses on helping professionals to build connections. Real estate professionals such as agents, mortgage lenders, brokers, and others related to this field can use LinkedIn to build a real estate network by Connecting.
There is also a fact that LinkedIn has a higher rate of lead conversion than any social platform like Facebook, Twitter, and Instagram. Because most of the time, only professional and authentic people are on LinkedIn.
Tactics you should follow to use LinkedIn for generating leads:
- You should optimize your profile.
- Get Reviews From your past clients.
- Interacting with relevant people by engaging on their posts and also by engaging them on your posts.
- Regularly posting success stories of yourself and also the people attached to you.
Instagram is not as big as Facebook, but we can not ignore the audience of 1.35 Billion people. Also, almost 46% of the users are young, between 25 and 44. There is a massive chance that the audience of this age group can buy real estate.
Instagram is a platform for visual content. Here is an excellent opportunity to generate leads by showing pictures of beautiful houses and other real estate projects to the relevant audience. You can utilize these techniques to develop a network for marketing:
- Posting about the upcoming opportunities to invest
- Publishing short and long clips of the properties.
- Posting images about the neighborhood. It will help them to build their interest in a suitable environment.
TikTok is one of the recent social media platforms. It is one of the most trending and famous social media that is gaining popularity. It is famous for its short videos with various filters, cuts, and transitions. Currently, the user base of TikTok is very young. But with time, professional users have also started using TikTok.
You can not do a listing on TikTok as it is a video posting platform. However, you can show off the projects on clips by shooting them from different angles and adding transitions and filters to the video. You Should keep the clip short, sweet, and qualitative.
In this way, you can use TikTok for real estate marketing. Here are some tips to engage the audience and get more followers.
- Use Relevant Hashtags in your video, as Hashtags play a vital role in TikTok.
- Publish and update your projects daily.
- Do not use a heavy sales pitch
YouTube can be a powerful tool for real estate social media marketing. It is the second most popular website in the world, and it is a great place to reach potential clients with engaging and informative video content. Here are some ways to use YouTube for real estate social media:
- Create property listing clips: Property listing videos are a great way to showcase your listings to potential buyers. Be sure to include high-quality video footage of the property, as well as a detailed description of the property’s features and benefits.
- Create educational videos: Educational clips are a great way to position yourself as an expert in the real estate market. You can create clips on a variety of topics, such as how to buy a home, how to sell a home, and how to invest in real estate.
- Create behind-the-scenes clips: Behind-the-scenes videos give potential clients a glimpse into your business and your personality. You can create videos about your team, your office, and your everyday experiences as a real estate agent.
- Create testimonial videos: Testimonial videos from past clients are a great way to build trust and credibility with potential clients. Be sure to ask your clients for testimonials after you have helped them buy or sell a home.
Once you have created great visual content, you must promote it on YouTube. Here are some tips:
- Optimize your videos for search: Use relevant keywords in your titles, descriptions, and tags. This will help people find your clips when they search for real estate-related topics on YouTube.
- Promote your videos on social media: Share your clips on other social media channels, such as Facebook, Instagram, and Twitter. You can also join relevant Facebook and LinkedIn groups to share your clips.
- Run YouTube ads: YouTube ads can be a great way to reach a wider audience with your videos. You can target your ads to specific demographics, interests, and even locations.
By following these tips, you can use YouTube to generate leads, develop relationships with potential clients, and grow your real estate business. Here are some examples of real estate agents who are using YouTube effectively:
- The Graham Stephan Show: Graham Stephan is a real estate investor and YouTuber who shares videos about real estate investing, personal finance, and entrepreneurship. His videos have over 200 million views.
- BiggerPockets: BiggerPockets is a real estate investing website and YouTube channel that shares videos about real estate investing, personal finance, and entrepreneurship. Their videos have over 1 billion views.
- Gary Vee: Gary Vaynerchuk is an entrepreneur, investor, and YouTuber who shares clips about business, marketing, and social media. His videos have over 4 million views.
These are just a few examples of how real estate agents are using YouTube to grow their businesses. If you are not already using YouTube for real estate social media marketing, I encourage you to give it a try.
Pinterest is a visual platform similar to Instagram. It is a great way to share your real estate photographs on this platform. There is also a large audience not equal to Facebook and Instagram, but according to stats, there are still 465 million active users on Pinterest.
The most crucial point is that most of the users of Pinterest fall into real estate demographics. Here are some interesting facts about Pinterest that attract you to make real estate channels.
- Out of 465 million users, almost 86 million are only from the U.S
- The majority of the users on Pinterest are under 49
- 43% of the users of Pinterest plan to buy their dream house within five years.
You might be thinking about How to develop a network of real estate on Twitter for marketing purposes. According to the stats, Twitter has become a unique digital platform used by the ages 25 to 34. Using Twitter for real estate marketing can be a good choice as you can get in touch with real estate news.
Also, it has advanced search functions that allow you to find and follow the accounts that belong to the real estate industry. You can follow the following tips to grow your real estate network on Twitter:
- Add photos, videos, and GIFs in your Tweet to generate leads
- Use Hashtags a lot in your Tweet
- Ask Questions to engage an audience, and its algorithm also loves question-answers
Twitter is a news platform, and the primary benefit of using Twitter is you can get in touch with real estate news.
How To Choose The Best Social Media Platforms For Your Real Estate Business
To pick the right social media platforms for promoting real estate, you need to consider the following factors:
Your target audience:
Where do your ideal clients spend their time online? Identifying the right platforms for your real estate marketing efforts is crucial. As an estate agent, targeting those platforms strategically is key to success.
Your content type:
Choose the right social media platforms for your marketing campaigns by considering your content type and target audience. For example, if you want to share high-quality photos and videos, Instagram and YouTube are good options.
Your business goals:
What do you want to achieve with social media marketing?
- Generate leads: Facebook, Instagram, and LinkedIn are good lead generation platforms.
- Build brand awareness: Facebook, Instagram, and Twitter are good platforms for brand awareness.
- Drive traffic to your website: Facebook, Instagram, and LinkedIn are good platforms for driving traffic.
Once you have chosen the social media platforms that are right for you, you need to develop a content strategy. Your goal should be to share high-quality content relevant to your target audience, which will help you achieve your business goals.
Here are some tips for creating good content for real estate social media:
- Share a mix of educational and promotional content.
- Use high-quality images and videos.
- Write engaging and informative captions.
- Use relevant hashtags.
- Be consistent with your posting schedule.
In addition to sharing your content, you should also interact with other users on social media. This includes responding to comments and questions, liking and sharing other people’s content, and participating in relevant conversations.
Using social media effectively generates leads, grows your business, and builds your brand as a real estate agent.
Frequently Asked Questions
According to the stats, Facebook is the most popular social media for realtors.
Here are the best social media platforms for real estate marketing, in no particular order:
- Facebook: Facebook is the most popular social media platform in the world, with over 2.9 billion active users. It is a great platform for real estate marketing because it allows you to target your ads to specific demographics, interests, and behaviors.
- Instagram: Instagram is a visual platform that is perfect for showcasing your listings. It is also a great way to connect with potential clients and build relationships.
- YouTube: YouTube is a great platform for creating video content about real estate. You can use videos to showcase your listings, educate potential clients, and build your brand.
- TikTok: TikTok is a newer social media platform that is becoming increasingly popular, especially among younger generations. It is a great platform for creating short, engaging videos that will capture the attention of potential clients.
- Pinterest: Pinterest is a visual platform that is perfect for sharing inspiration and ideas. You can use Pinterest to create boards of your favorite listings, home improvement projects, and more.
- LinkedIn: LinkedIn is a professional networking platform that can be used to connect with other real estate professionals and potential clients. You can use LinkedIn to share industry news, insights, and job postings.
- Twitter: Twitter is a great platform for sharing news and updates about your business. You can also use Twitter to connect with potential clients and build relationships.
Social media can be used in real estate in a variety of ways to engage prospects, position yourself as an authority in the industry, and build relationships with clients.
Here are some unique real estate marketing ideas:
- Create a website: Your website is your online home base, so it's important to make sure it's well-designed and informative. Include high-quality photos of your listings, as well as clear and concise information about your services.
- Build a blog: A blog is a great way to share your knowledge about the real estate market and connect with potential clients. Write about topics that are relevant to your target audience, and make sure to include calls to action to encourage people to contact you.
- Develop email marketing campaigns: Email marketing is a cost-effective way to stay in touch with potential clients. Send regular newsletters with updates about your listings, as well as tips and advice for buyers and sellers.
- Employ virtual staging: Virtual staging is a great way to make your listings look their best, even if they're vacant. This can be done using 3D rendering software or by taking high-quality photos and editing them to make the space look more inviting.
- Try experiential marketing: Experiential marketing is a type of marketing that creates a memorable experience for potential clients. This could involve hosting open houses, giving tours of model homes, or even offering free consultations.
- Partner with local businesses: Partnering with local businesses is a great way to reach a wider audience. You can cross-promote each other's businesses, or even offer joint promotions.
- Run paid Instagram promotion: Instagram is a popular social media platform for real estate marketing. You can run paid promotions to reach a wider audience and generate leads.
- Use drone photography: Drone photography is a great way to capture stunning aerial views of your listings. This can help you stand out from the competition and make your listings more appealing to potential buyers.
Real estate social networks are a powerful tool for agents and brokers to generate leads, grow their brand, and build relationships with potential clients. By choosing the right platforms and creating engaging content, real estate professionals can use social media to achieve their business goals.